Writing for results. In business, government & the professions

EWING D.W., Writing for results. In business, government & the professions. John Wiley & Sons, 1974

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CONTENTS

Chapter 1 – Need

1.1 Improving written communications
1.2 Deciding whether to write

Chapter 2 – Substance

2.1 Getting off to the right start
2.2 Strategies of persuasion
2.3 Organizing facts and ideas
2.4 Making a written analysis convincing
2.5 Choosing and using a presentation pattern

Chapter 3 – Expression

3.1. Put the right tone in your writing
3.2. Practical guides to coherence
3.3. How to make yourself clear
3.4. Correctness
3.5. Profiles of style

Chapter 4 – Conclusion

4.1. Putting it together
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