DEAN J., Managerial Economics. Prentice-Hall, 1951
CONTENTS
Chapter 1 – Profits
Chapter 2 – Competition
Chapter 3 – Multiple Products
Chapter 4 – Demand Analysis
Chapter 5 – Cost
Chapter 6 – Advertising
Chapter 7 – Basic Price
Chapter 8 – Product-Line Pricing
Chapter 9 – Price Differentials
Chapter 10 – Capital budgeting
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